A graduate of the State University of New York at Buffalo, Bill began his career as a programmer and analyst at Canisius College in Buffalo, New York, where he was instrumental in launching the college's first Internet presence in 1993. During his tenure, Bill designed and built the college’s first "Electronic Classrooms," which were some of the first interactive classrooms anywhere in the United States.
Shortly thereafter, Bill was recruited by his alma mater to lead the university’s burgeoning web team. There, Bill’s team won several national awards for outstanding university web services and Bill taught courses at the Millard Fillmore College.
Eventually, Bill left SUNY-Buffalo to launch BR Internet, a developer of early Internet-based customer portals designed to help HP Enterprise Computing customers market their products better. BR Internet’s software and websites were developed over three years and eventually purchased by HP.
After BR Internet, Bill co-founded TagFX, a pioneer in variable data printing and workflow automation. TagFX purchased and was using one (later two) of the first Series 2 HP Indigo presses to be sold in the US. Over the next seven years, Bill worked with a number Fortune 1000 companies and their ad agencies to launch successful personalized print programs. Some of Bill’s clients included: Nimblefish, Nissan, Apple, HP, RR Donnelly, and the US Army. While at TagFX, Bill was commissioned to speak at several national trade events including GATF, PIA and several HP-sponsored events.
In 2006, Bill sold his share in TagFX to join HP as Solutions Architect for the Mountain-West Region. At HP, Bill helped customers bring about workable solutions using the unique HP Indigo Platform.
A year later, Bill was offered the opportunity to lead Digital Lizard, a thriving on-demand print business based in the Pacific Northwest. In his first seven years at Digital Lizard, Bill and team expanded their infrastructure from two HP Indigo Presses to nine, and changed the company model from primarily an in-plant one to a successful digital commercial print shop. Today, Digital Lizard processes more than 700 unique Print-On-Demand orders every day with an average order size of $90, servicing thousands of clients throughout the US.
In 2011, Digital Lizard joined the CREEL Printing family of businesses, tripling its size, doubling the size of its North Idaho facility and opening a state-or-the-art digital print facility in Las Vegas, Nevada.
In his spare time, Bill enjoys traveling and snow skiing in the mountains of North Idaho with his family. Bill lives in Las Vegas with his wife, daughter and Prince, the family’s rambunctious Cavalier King Charles Spaniel.