One of our most popular additions to our product list is our use of Direct Smile software. With this German-based program, we can create personalized print products that will capture your audience’s attention. By using Direct Smile, we can incorporate the recipient’s name and a personalized message directly into any printed image. Not only will this capture the recipient’s attention, but we have experienced phenomenal hit and order rates with this strategy.
Recently, we created a direct-mail campaign for our client ByDesignPrint.com. Through the use of a Direct Smile-type printed postcard, they experienced an 8.2% response rate and a 3% order rate. Within the first 3 days of this piece landing, they had produced a 200% return on their cost to produce the program. Needless to say, they immediately created their next campaign and a new mailing list with 10 times as many recipients.
Our graphic design and consulting staff will work with you for just the right use of personalized images and messaging to make sure that you and your products get the attention you both deserve!