In today's fast-paced business landscape, setting your field sales teams and franchise locations up for success is a top priority. The key to achieving this lies in providing them with the right marketing resources at the right time. This article explores how branded web-to-print portals combined with end-to-end, print on-demand services can empower your teams and streamline your business operations.
Streamlining Access to Essential Materials
Branded web-to-print portals are your secret weapon for equipping teams with the marketing resources they need to represent your brand in the right way. These platforms offer a centralized hub for your marketing collateral, branded materials and promotional items. This accessibility means that your teams can easily customize and order print materials, ensuring a consistent brand message across various locations.
Branded web-to-print portals also play a pivotal role in seamlessly integrating your content delivery into your content marketing strategy across a spectrum of digital platforms. Whether it's social media posts, email templates, presentations, web content, press release templates, or brand-approved images for digital asset management, these portals serve as a central hub for distributing marketing assets across your organization. This ensures not only brand consistency, but also a streamlined approach to sharing content in both physical and digital landscapes, enhancing your brand's presence and impact in an omnichannel world.
Personalization and Consistency Across Locations
One of the significant advantages of web-to-print portals is the ability to tailor your materials to local markets. This personalization capability ensures that franchise locations can adapt materials to meet specific regional needs while maintaining a consistent brand image. For example, National restaurant franchises can tailor menu pricing regionally, adjusting prices on printed menus for each location.
Web-to-print portals with print on demand and personalization capabilities ensure that each location has access to the same high-quality materials and can tailor them to local conditions. This consistency is essential for building a strong and recognizable brand.
Eliminating Overstock Issues
One common problem for businesses is maintaining large inventories of printed materials. It's not just costly; it's wasteful. This is where print on demand comes into play. With this solution, you can print marketing materials in precise quantities as they're needed. This minimizes the costs associated with holding excess inventory while ensuring you have what's necessary.
By utilizing this technology, you have the freedom to print exactly what you need, when you need it, eliminating the burden of forecasting what you may or may not use in the future. This flexibility empowers you to respond dynamically to market changes and specific location requirements, ensuring that your printed materials are always up-to-date and tailored to your immediate demands. Print on demand puts you in control of your printing, allowing you to operate with maximum efficiency and adaptability.
Reducing Costs, Maximizing Efficiency
By integrating print on demand into your strategy, you're taking a significant step toward cost reduction and increased efficiency. One of our clients, a prominent broadcasting cable company, saw a cost reduction of 60% in their first year utilizing Digital Lizard’s web-to-print document procurement portal capabilities. Say goodbye to the expense of printing more than you need or the hassle of trying to use outdated materials. Print on demand will help you deliver the right resources at the right time, every time.
Independence, Productivity and Compliance
The heart of this strategy lies in giving your field sales teams and franchise locations the power to access marketing materials on demand. This independence allows them to adapt to local needs and market conditions quickly. For some companies, particularly in the medical, health and wellness industries, it also means ensuring the right brand protection, compliance guidelines and messaging are met. On-demand production of marketing collateral in small quantities can help your business to stay compliant with healthcare regulations and to adapt your messaging as the medical environment changes. It's about empowering your teams to make informed decisions and respond to the ever-changing business landscape, while simultaneously mitigating risk.
How Digital Lizard Can Help
Digital Lizard is your go-to expert in empowering your field sales teams and franchise locations with the resources they need. By harnessing the combined strength of branded web-to-print portals and print on-demand solutions, we simplify your operations, enhance efficiency and ensure unwavering consistency.
Our national manufacturing footprint, state-of-the-art printing technology, and seamlessly integrated workflows set the stage for a smoother business operation. With years of experience and expertise in executing complex marketing initiatives, Digital Lizard is your trusted partner in streamlining your processes and equipping your teams for success.
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